Lots of things you see in old ads are really funny. At the time they seemed like a good idea, and it's not really fair to make fun of ideas from our vatage point fifty years in the future. (It's not fair, but it really is fun.) Sometimes I see something like this freezer door pedal that makes me wonder why the idea didn't catch on. Behold, the freezer door pedal.
I can't be sure, but I think one of our refrigerators back in the seventies (the fridge was probably a relic of the sixties) had one of these. The idea makes sense, right? A lot of the time when you go for the fridge door, you've got things in your hands (half eaten roast beast, bundles of cash wrapped in plastic, houseflies in a jar for a fun experiment). Why not have a steppy-pedal to make the door open for you?
Sometimes history is an idiot, I guess. Cars got really ugly around 2002 with their pointless creases and very pointy headlights, for example. Change is not always progress.
In other news, I love these old two color print jobs. They had money for an extra color besides black, so they splurged and paid for red. Now that's what I call pizazz! If you want to give your drawing a cool retro look, add some limited colors. Nice dreamy posing on the people in this ad, too.
Hey! Check it out. We also get a bonus disembodied floating head at the bottom.