I'm not a flag-waving "git-r-done" mouth-breathing type of gearhead. I like whatever is interesting or beautifaul or innovative. I don't buy "Amurr-can" cars exclusively. I think the best kind of patriotism is to buy the product that best meets your needs. To exclusively buy domestic products, no matter how crappy, gives American companies no incentive to improve the product and be more competitive. Ugly, bad, or insanely overpriced products should suffer, no matter who made them. Crazy, huh?
In the sixties, it was smart to associate your product with air travel. The Jet Age, as people were fond of calling it, was sexy, sophisticated, and super cool. Jet travel was still kind of an expensive luxury, making it less of the utilitarian forced march it has become, and more of a celebration of technology and prosperity. Airlines in the sixties were trying to out-swank each other. Stewardesses dressed slightly inappropriately, and the experience, from departure to destination was more a cocktail party than the soul-crushing ordeal that we enjoy today.
As always, nice chrome rendering abounds. You get no jobs painting car ads if you can't do reflective surfaces. You can look in the reflections to see what they're reflecting, but don't waste your time. They're just shapes, giving the impression of reflections without actually being anything at all. No trees, giraffes, or former presidents to be seen in the hubcaps.
With this painting style, things tend to get interesting away from the focal point. The car is the star of the show, and it's painted photo-realistically. But, if you look in the background the rendering gets loose and weird, or as I call it, "loose and interesting". Look at the people, or the wall art in the terminal. They're little more than splotchy brush strokes. If I have to explain why this is great, then I guess we just can't be together. Sorry.
It's interesting to see a car ad like this, opening a window into the impossibly perfect world of Chevy's marketing department, NOT using a happy blue sky with puffy cotton ball clouds. It's positively overcast, isn't it? Know what though? This let the artist put more horizontal lines in the sky, further stretching out the width of the piece, making the car look even longer and sleek. Clever, that.
Maybe someday I'll spend a weekend photoshopping out the binding and have this printed as a frameable poster.