Today's my day off, so instead of writing some jokes, I'll just post a nice big scan of a DeSoto ad from 1952. They brag about the "fire dome" engine. It's probably the same thing as a "hemi". I dunno. I like the loosely rendered people living in a cartoon world with their realistic car. These are no arbitrary art decisions. It keeps the focus on the car. Yellow is an odd color for a car ad. It doesn't show the shine as well as darker colors. Nice chrome.