This ad from Collier's magazine seems like nothing much, until your eyes get to the bottom. Mallory chose, as their serving suggestion, a reporter! This is the kind of exciting life you could lead if only you had the right hat: the Mallory Starlite!
As a mere peripheral hat owner (ranging from "fishing" to "fez"), I believe the one in the picture is a fedora. Cue the hat pedants to correct my hat ignorance with indignant fury.
Either the man is a reporter, or he's writing something on his notepad that's so interesting it simply must be filmed. Like, maybe he's drawing a really good flip book of how he thinks the crime was committed? "See, the guy was blocking the door and so the robber was all 'pkow pkow pkowww! ans the blood went 'bluueehhh' all over the sidewalk." Yeah, probably a reporter. An animation hat is totally different.