Today, we have a chapter from our country's rich history of sexism in advertising.Good thing it's for a product conceived by a dumbass. Wype auto enamel wants you to paint your car with a rag. "Anyone can do beautiful job" ... even a woman!
This is one of those ads that looks like twenty smaller ads. The Images and Scanning Them technician had to crop carefully. It was hard to tell where the ad ended. Turns out, it's at the edge of the page. Clearly, Wype didn't feel like paying for professional design.
Honestly, you could spend half an hour reading the ad. In every little box or cloud shape the copy seems to start over: "At last! Practically anyone can now paint his car with WYPE!" Then halfway through the page..."WYPE is a new Miracle Enamel for Autos." A little later... "Start making BIG money now! Sell WYPE in cans or...." A little deductive reasoning tells us that these are all drafts of the same ad. When Wype Corp found that, by not hiring a designer, they could save enough money to buy a full page ad, all the rough drafts became "the ad".
How could Wype possibly have worked? Well, it could have possibly worked like shit, which could possibly be why nobody tries to paint their car with a rag any more... I mean with a powder puff. I really reeeeally want to find pictures of sample Wyped cars on the web, but there doesn't seem to be anything, just pictures of the can. Most of the other Google hits seem to be from people who don't know how to spell "wipe". Thank you, Advertising Industry, for intentionally misspelling words in product names for decades, helping America with the Institutionalization of Ignorance project.
Look for these other intentionally misspelled (and highly trade-markable) words in your local market today!
Krazy, Nite, Sooper, Tuff, Ruff, Nukular (Hat tip to George W. Bush!), Cheez, Beaf, Chik'n, Froot, Ched'r, Flipz (and, really, any substitution of the letter "Z" in place of "S"), Leprosee, Fixin's, Gluttiny, Regurg-i-tayt, Ignurance.