Burbling up from the pre-teen end of pop culture thanks to the popularity of Davey Crocket and stuff like that, there was a "trickle up" effect that had suburban teens and possibly adults dressing kind of cowboyishly. Even if you've never seen a steer and can't tie a knot, you could dress like a hard-workin', ruff 'n tumble, injun-shootin' cowboy and get in on the trend of ethnocentric entertainment.
Lee made it easy for visually illiterate men to match their clothes. What matches your beige denim trousers? Your beige denim jacket! Garanimals wouldn't be invented for another twenty years or whatever, and no self-respectin' cowboy gives a hoot about understanding the rudiments of color theory. That's fer girls! So, identically colored denim is the very thing for a young man struggling to find his role in a still-conservative-for-now late fifties Eisenhower administration. Hyper-butch head to toe denim, the great outdoors and a cartoonish image of ruggedness are what make a man. Apart from the advent of Garanimals, know what else will happen in twenty years or so? Hyper-masculine personal imagery will come to embody a very different subculture than it does in '58.
Cliff Richard to every town on the prairie, one sophomore at a time. Thanks, Denim Man, for bringing Cliff to the people and teaching us about being a man. And thanks for being so non-threateningly rugged in your beige Lee-sure suit.
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