This is the part of a cartoon character's face that some cartoonists call the "muzzle". This term bugs me, because "muzzle" should only apply to dogs and perhaps doglike animals, and Elton John (who my art professor used to insist was very doglike in the way he looked and sang). But, there's no better word to quickly point your attention to the region around the mouth and jaw. Anyway, the Hastings man's face is a mess, and this cannot be attributed to any "style of the times". Character design in 1962 was more like the tailored-for-cheap animation look of the Hanna Barbera cartoons, which means "simple and clean". There's no stylistic excuse for Hastings Man. He's just a shitty drawing.
Fred Flintstone's face had a muzzle. It's the shaded area where his permanent five o'clock shadow turns his skin a different color around his mouth. Also see Homer Simpson. Despite their position in the bargain-basement TV animation market, Hanna Barbera did know the basics of character design. You have to, if you're hoping to animate your character efficiently and on time. Notice how Fred's muzzle has just the one line around it. Now look at Hastings man's multiple concentric muzzles.
What kind of life has Hastings man led to earn a face so wrinkled and tortured? Did he serve in WWII or Korea? Did he ever get to sleep indoors or did he sleep on the surface of the sun, soaking up those sweet, face-melting UV rays? We can only guess, because he's not talking... not with a dainty little mouth like that. That mouth is only good for making little mewling sounds and eating soba noodles.
I have only ever made one immutably true observation about the human condition that, to my knowledge, hadn't been made before. "There is nothing too stupid to become popular." Witness those spinny ghetto wheel covers and the entire career of Michael Bay. In the case of Hastings Man, I feel like we somehow dodged a bullet. We could have been living with characters with pointless concentric mouth lines for over forty years now, but The Sixties thankfully self-corrected this character to the sidelines of advertising forever. Thank you, The Sixties. Hastings Man is nowhere to be found on the Hastings corporate web site, apart from the "our history" page. Good job there. We must never forget Hastings man. lest we be doomed to repeat the atrocity.
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