Double-you tee eff? They didn't weave it into their ad copy in any clever way. They just tacked it on at the top. Why jump on a fad if it has nothing to do with your product? Maybe because advertising always wants to seem hip and "with it". I fail to see how this helps with the sales of rabbit meat. I guess the trend was just that huge. Everyone was doing it.
|Punch card machines with "think" sign on the wall in background..|
Punch cards. Those weren't the days.
Now we come to the origin of today's weird ad. In The Fifties, there appeared a parody of the "think" sign: "thimk". Google Answers' timeline is uncertain how it started, but it was at least popularized be MAD magazine, which apparently existed in the fifties. News to me.
So "Thimk" was s huge hit with people, the same way that "pobody's nerfect" was a hilarious thing for a while. How huge a thing was it? Well, apparently it was huge enough that a rabbit meat company couldn't afford to seem like they weren't hip to the jive. That's pretty big. It's strange that Pel-Freez went with the "thimk" line instead of just spelling it "scwewy wabbit", implying a link to Elmer Fudd, who had been doing the cartoon hunting gig for some twenty years by then. I wonder if "wabbit" was trademarked by Warner Bros.? Actually, now that I think of it, Pel-Freez probably wouldn't want their potential customers imagining Bugs Bunny being slaughtered and eaten by their family. Definitely bad for business. See? These are the landmines you can avoid when you think a little before you pull the trigger. IBM was wight.