The Commercial National Bank and trust Company of New York has a frikkin' long name. The cumbersome proportions of the name is probably a badge of honor for a bank. Think of it this way: you need them so bad, they can make you stumble through their name every time you need to talk about your money. Banks aren't like mayonnaise or a car. They don't give a crap how snappy their name sounds. If you want their money, you'll play ball. Also, this bank's name is the result of a long series of mergers with other banks, dating back to 1903. Each time the bank merged with something, they just tacked the name on the end of their own. Bankers aren't concerned with a slick-sounding name. They want their name to be something you have to carefully step around, like a building.
So what's at 56 Wall Street now? Well, Deutsche Bank and our old pals AIG are in the neighborhood. Whoever's living at number Fifty-Six, looks like they're having some work done on the place. Business must be good.
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|Charlie Chaplin once hung from the teeth of this logo.|
This illustration could have been anything. Instead, the bank wisely went with the "hard-working, roll up your sleeves and rebuild our nation" angle. Well done. The pencil sketch nature of the piece contributes to the honest, rough-edged look of the ad. The Commercial wants to help you help the nation start over. It's interesting that the figures are almost totally obscured in heavy cross hatching and shading. Fine detail has been exchanged in favor of heavy, sooty texture. It makes you think of hard labor. All of this helps the piece get businessmen cranked about building stuff... or, more to the point, borrowing the money to pay others to build stuff for you.
This drawing is so nice, Phil Are GO! is proud to present it to you in crazy high resolution, just in case you wanted to download it and have it printed in a frameable size or something. Graphic gift coming your way. This file is 4000 x 3343, so you may need to right click with BOTH your rude fingers to get all 5Mb of it onto your hard drive. Don't say I didn't warn you. You're welcome.
|Click for frikkin HUGE!|
FAQ: "Why didn't you save the file as grayscale? It could be smaller." Yes, we could have. But the yellowness of the paper, we feel, is part of the history and charm of the artwork. It looks better. Shut up.