Oh, wait. Those are his own kids. Well, that's okay too. Back in 1948, they didn't have to worry about anybody misinterpreting the photo in this ad. To be sure, our century did not invent pedophile sickos. They've always existed, but among the readership of The Saturday Evening Post, this notion was inconceivable.
So, thanks, 24-hour news cycle, for making sure that we think of perverts first and parents second!
Maybe you're still pure of heart and mind. Maybe you're having trouble seeing this ad in a sinister light. Well, that's what the Phil Are GO! Graphic Blandishment and Photoshoppery Squad is here for. Without putting too fine a point on it, we have managed to enhance this ad so that even the most puritanical zealot can view this ad the way we view it.