"Give her 'cooking without looking!'" Nice. Of course, no man would ever prepare food, just as no woman knew what end of a hammer you should hold while using it to house train the dog. Even flipping through old magazines like this all the frikkin time, you still find yourself muttering to yourself "Jeez, guys! really?"
Anyway, these shiny steel cookwares present an interesting opportunity to look into the photo studio where they shot the ad.
When they're taking pictures of reflective objects, they always have to think about a few extra things. How do they dress the set to make sure the product looks good? How do they hide the camera? Here, they went with a pretty standard white box approach.
"But,", you say, "if we can see everything, where's the camera? My god!!! Where's the camera! AAAAA!!!".
Lastly, let's just point out the irony of this ad concerning itself with the photography of reflective objects while simultaneously being as blind and non-self-aware about sexism as everyone else was at that time in history.
|Click for big.|