This 1969 Viceroy ad has an art mistake. See it?
Leaving aside the lameness and mediocrity of the ad (What does it even mean when a cigarette never misses and never quits???), the artist forgot something. It looks like someone on the project missed, or maybe quit early.
Still nope? The problem has to do with the arrow and the apple.
Okay, we're also going to ignore the fact that gold is a useless material for an arrow, being really heavy, soft, and expensive. No, the mistake is nothing tricky like that. It's a dumb mistake, even for the dopey, imaginary world of Advertisingland.
Assuming Viceroy intends that the arrow was shot through the apple - Hence "Never misses" - the hole in the apple is smaller than the head of the arrow. Nobody stopped to think about how the arrow got where it is.
Not to put too fine a point on it (huh huh), here's the arrow head, moved next to the hole it allegedly made.
Let's fix the hole. First, we make a slit-shaped selection at least as tall as the width of the arrow head.
Then, we move the selection over to the silly tiny hole in the apple, and use it to paint in some darkness borrowed from the shadows on the right side of the apple, and some gold, borrowed from the fletching (feathers) on the arrow, to suggest the yellow color of the apple's interior.
Okay, devil's advocate time, now. Just like always, it's also possible that the artist did it right in the first place, and the art director or client made him/her change it to look like the inaccurate and dopey version in the original ad. Maybe they like the idea of a golden arrow that screws together in the middle, so that both halves could be shoved through a pencil-sized hole and screwed together in the center of the apple? Maybe the arrow is supposed to be a magic one, just like the magic long life and never-quittingness of Viceroys? In other words, it would be wrong to assume that the person doing the illustration has the final say, or that those who pull the artist's strings have a good eye and good judgment. After all, someone wrote the lame copy for this ad, right?
still exists today). Judging by their graphic on the website, which also serves as a loose chronology of the character's design, this version of
|As it always seems to go with mascot "refreshes", every iteration of the character got weirder and uglier. Well done, Lowest Bidding Graphics Consulting Design Firm.|
The Sleepy The Bear on the back of the postcard looks, as noted by Mandy, more zombie than sleepy. A free continental breakfast is available in the cafe from 6-10 am. A fine selection of breakfast items will be served, but the brains go fast, so come early!
Hmm. That bear looks familiar. Hang on a sec. Let me browbeat an intern into checking on it..... a HA!
I knew it! We posted a photo of Semi-Concussed The Bear way back in 2010! Let's roll back the hands of time to artificially lengthen this post with minimal effort, shall we?
LOT #2 DRINKY BEAR
Our second feature is this delightful drunk teddy bear, ready to stagger into your heart and vomit down your aorta, mistaking it for a toilet. "Drinky Bear" was the mascot of a small chain of midwestern addiction centers in the sixties, and this example of Drinky is in fine condition, from his mismatched footpads to his baffling camel toe. Drinky's not dead yet! The "halo" is merely part of the art on the game box holding him up. If you bring home Drinky, you can pretend the price tag on his wrist is a medic alert bracelet, alerting would-be resuscitators of his allergy to Vivitrol. The only medicine he needs is your love! And bourbon!
According to Wikpedia, if your family chose to spring for the Sleepy bear Den, each child would get a free stuffed version of Novocaine Bear. That's one financially unsustainable premium! While the Sleepy bear Den feature of Travel Lodge (the budgetary savings from discontinuing the "free bear" campaign now being spent on a space in the logo between "Travel" and "Lodge") seems to be a thing of the past, the Sleepy Bear Dens seem to still be available at some franchises.
Know how you can still get yourself a Barbituate Bear? Right here, baby. He's a PNG with alpha channel, so you can put him on your own lampshades and bedspreads. Don't nod off yet, Hesher The Bear, you've got lots of work to do. Don't worry about using him, readers. He works for peanuts... or Methadone. You're welcome!
Okay, people! Time is money! Let's get this happening happening, you dig?
Okay, you three all over here. Snap snap. Pay attention, kids. You all look fab. Truly fab. Well, except for you, Trisha. You're just here as a decoration for Stan's arm. Yeah, black sweater, I know. Hey, your day rate is your day rate. I don't wanna hear it, sweetie. Just try to look bored. I dunno. Really bored. Like, quaalude bored. Figure it out. Here's your stool. Your sitting and bored and you're wearing a black sweater. That's your motivation. Don't talk to me about motivation, sweetie.
Bill, you're in back. Lean on the wall. Well, actually, it's just a plywood flat clamped to a C-stand, so try to just look like you're leaning on it. Okay, that's good, sweetheart. Now, elbow up on Stan's shoulder. Good, good. Yeah, it's called acting, honey. Act like you're comfortable and really bored, like you're waiting for a bus but when it comes you don't care if you fall asleep and you miss it.
Stan, you're sitting on Julie's knee. No, she's fine. Jeez, okay. Well, then just kind of crouch as if you're sitting on her knee. Fist on your hip. That's great, Stan. Try to look down at her like you just noticed she's there and you're not sure where she came from. But bored. Don't forget you're bored! Groovy and bored. Gooooood, good.
Okay, Julie. Just a little more bored. Like, ummm... like you can't believe you took this gig and you're mad at your agent. Now, hold onto Stan's arm as if he might fall over if you don't. Because he probably will, that's why, sweetie.
Okay, you're all disinterested! You're fab and you don't care! Maybe even a little angry. Just a little! Good, good! We're getting good shots here, kids! Looking bored. Reeeally bored! I like. I like. Julie, stare off a little bit, but try not to look like you're thinking about anything. Perfect. Stan, stare at her hair. Yep, you heard me. Like you're not sure where that smell is coming from. Yep, Good.
Okay, that's a wrap, everyone! You're terrific! Don, we won't work with Stan again. You put the weed in the front seat, right? Great. It's a long ride back to the office.