When flipping through an old magazine, any car ad gives your brain a little endorphin squirt. Shiny paint, big picture, etc etc. Upon finding this ad for Rambler, that little thrill is immediately followed by a stomach-clenching revulsion. This is an ugly car.
Rambler was formerly the brand of Nash motors, but as of 1954, it was owned by AMC (American Motors Corp.). This may be all you need to know, if you're one of the huge number of people who think that AMC's later models, the Gremlin and Pacer, are eye-hurtingly hideous. Now, I like the Gremlin and Pacer. At least they had a unified design that looked intentional, if arguably misguided. The Rambler V-8, on the other hand, looks to me as if it were designed by committee.
One board member liked the "new clean lines" of the sixties, while another wanted to see flips and flares. That's okay! That's what compromise is all about! We can do both! So, you get the kind of nose we see here.The line that comes forward from the front door handles ends in a sharp edge over the top of the grill. But, the little curve that spins off the front fender arches curves downward toward the bumper making the awkward "ear" shape that jives with the previously mentioned upper line not at all.
It gets worse with the station wagon model. The front half of the roof line is kind of arched, but the back half of the roof (where the luggage rack is mounted) is all straight. Wonky and ugly. The designer may have argued that the luggage rack needs the flat area to be more useful, but hundreds of cars since then have successfully included a luggage rack without making the back half of the cabin look like an afterthought.
I can agree that the Gremlin and Pacer are funny looking, but that's why I like them. The Rambler V-8 isn't funny looking. It's just fugly. I'd feel better about the ultimate demise of the AMC corporation if the Rambler seen in this ad was the attributed cause, not the goofy little cars they made in the 70s. Goofy isn't unforgivable. Design by committee should be punishable by death.