Let's say you're on a diet, or you hate yourself and your family or you're training for the Olympic gag-suppression team. In '59, Jell-O had you covered.
man o' war shape, they did it. Deviled ham, creamed corn, fish paste, aspic, and Jell-O were all shoehorned into the American diet, whether the diet liked it or not, right between the "solid group" and the "liquid group". It was the "goop group".
In keeping with advertisers' habit of trying to brainwash innocent people into using their products in nonsensical ways, Jell-O wasn't satisfied with their position in the "dessert" category. They wanted to dominate the dinner hour, so their dark priests concocted unholy plans to put all manner of vegetables and meats into Jell-O, hoping for a foothold as a salad replacement. Then, they would travel backward in time to lunch, with their hideous ham on wheat jiggler, and on to breakfast, where they would complete the sinister trifecta of meal blasphemy by trapping corn flakes in a milky Jell-O medium. If advertising has taught us anything at all, it's that If you repeat it enough, people will do it.