Previously on Phil Are GO!, Knowledgeable Reader Steve Miller contributed a little information about where the Lark fit into Studebaker's lineup at the end of it's life. The Lark was anything but, it was a temporary shot in the arm for the dying company. We hereby reproduce his words for your informationalization: Thanks again, Steve!
Studebaker, after its 1957-58 success* with the no-frills Scotsman series (single sun visor, no door arm rests, choice of three homely paint colors, painted trim instead of chrome), whacked off the front and back of their standard-sized sedans to produce... the Lark!
Upshot of the surgery? Studebaker's sales of 44,759 units in 1958 was almost trebled for 1959. The Lark enabled Studebaker to hang on to breath long enough to produce the astounding Avanti. But the moving finger had written -- the board diversified corporate holdings, and Studebaker stumbled to the curb -- in Hamilton, Ontario -- by 1966, ending 114 years in transportation and 64 in the auto industry.
Lastly, the photo in this ad is downright artsy, which is not always the case with car ads. The grid of windows and the sunset form a graphical background behind the Lark.
If you simply must have one, you can have this, uuh, "example" of a Lark for a going price of 2,000 rusty dollars. Bleah. That's not encouraging. What a bummer. I'm gonna scroll up and look at the ad some more.
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