When we last saw the Borden anthropomorphic cow family, they were only a painting - a terrifying vision of gene-splicing gone hideously wrong. In this ad, they're freaky little dolls, hoping to tempt you into eating some food made from juices squozen from their very bodies. Brace yourself.
I've always been unsettled and confused by the practice of making up a mascot for your food corporation whose products are made from the mascot. For example, Charlie the Tuna craves nothing so much as to be killed, ground into a pulp, packed in a can, and eaten by humans. When I look at Mother Cow holding the cake, it's hard not to imagine her back in the kitchen making the cake, squatting over the bowl, squeezing her dugs directly into the batter for the freshest cake possible. Bleah. Thankfully, this doesn't interfere with my love of milk. I just try not to think about what it took to bring it to my table. Even if I do imagine the goings on at a dairy farm, it's only "a little weird". By contrast, I find the idea of a sentient, part-human cow-woman milking herself for the Borden company absolutely disgusting. What I've learned is this: advertising simply ceases to work once you start thinking anything through.
Know what, though? That cake looks really really good. I wish it didn't.