Presumably, the club bought film in huge quantities and passed the savings onto their lucky members who, through the strength of their numbers, were able to take their snaps for a pittance, due to the cheap film stock. Look what passed for a "bargain" in 1968:
handy inflation calculator and it comes out to... duht dah daaaah...$29 in 2009 dollars! Holy shitballs! That's $2.48 per picture - assuming they all came out okay. Today I took my USB stick to Walgreen's and got some 4x6 prints for 29 cents each. That's like getting your twelve prints for sixty cents in 1968.
Never mind the fact that, with modern digital photography, you're choosing only the good shots, and of course you can see the results immediately and delete the bad shots without paying to have them developed. Back in Yore, you were hoping to get a couple of good shots out of your roll of twelve.
Ladies and gentlemen, we are spoilt. Let us rejoice and be glad in it. Also, even consumer-level cameras today do look a little better than the cheap plastic boxes we see here in this ad.
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