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The 1946 Monark bicycle is just one example of streamlining at the consumer level. The bicycle probably weighed close to fifty pounds, and never saw speeds above twenty miles per hour, making wind resistance a non-issue. That was irrelevant. It was all about styling. It says so right there in the copy: "Airline-style pedal crank...streamlined auto-type rear reflector... built-in auto-type tank horn". A bicycle had no use for a gas tank, but every bike had one, because A) it made it look like a motorcycle and B) it gave the designers some surface area to do some streamline stuff. Two-tone paint is something else borrowed from the auto industry of the time. I have a personal theory that, as part of the recent hysteria over retro car designs, two tone paint will make a return at the factory level.
If you look at the bottom of the ad, Monark mentions another model called the Silver King, made of aluminum. Aluminum production was ramped up for World War Two, and when peace broke out, aluminum producers needed new markets for their new and useful wondermetal. Strangely, a bicycle is an excellent candidate for aluminum construction, as every ounce counts in a vehicle powered by a human whose (adult) legs have been rated at 1/4 horsepower. Even now, aluminum is just about the most popular of the "affordable" lightweight frame materials in the bike industry. Just like carbon fiber, it first appeared in the aviation realm, and trickled down to the consumer level. However, even something as mundane as a kitchen chair makes sense when made from something strong, relatively cheap, and light, like aluminum. Carbon fiber is still pretty expensive, and though strength and low weight will never go out of style, it is my hope that cheesy pretend carbon fiber checker patterns die like the dodo.
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