Behold! The Servel Electric Refrigerator with Automatic Ice Maker! Who? I know what you mean. I'd never heard of them either. Well, they're still around, it seems, filling that nice market for propane refrigerators. What? I know what you mean. Apparently early fridges were gas powered, and worked via evaporation. Fire heats ammonia which circulates throughout the unit and then evaporates and goes to the bottom for more heating. Weird, huh? That explains why Servel was excited enough about electricity to put a badge in the fridge bragging about it. It's there in the picture, below her boobs.
So yeah, boobs. Look at this ad! Then please make a growling cat sort of noise to yourself, because that's clearly what the designers of this ad had in mind. She's getting ice cubes... for two! She's in her nightie, and wearing makeup. There's only a couple of reasons a woman would be dressed for bed with makeup on. She's not getting ready for a Playboy shoot. She doesn't look like she's in a photo studio (even though she is). She's in her kitchen, and it's bizness time! And it kind of looks the photographer is the lucky fella. Either that or she's one hell of an actress. Look at those eyes. I guess the implication is that, if you're getting ready to "make the sexy", you don't want to fumble around with ice cube trays.
This ad looks funny because it's part of a two page spread. Here's the other page.
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This window AC unit is great. It looks like a drawer. Great job disguising the thing, guys. It looks like a perfectly ordinary window drawer.
"Nice window drawer, Gordon." "Thanks, Chuck! It makes me feel like I've captured the world and stuck it in my drawer as punishment for being so very naughty." "Uh huh. I gotta go, Gordon!"
It looks like a filing cabinet got caught breaking into their house.
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3 comments:
Love the ads!
May I use them on my website?
Todd W. White, Owner & Webmaster
Vintage Servel Refrigerators Website
I don't own rights to the ads, so it's fine with me. I only scan them. Just send some traffic my way if you get the chance, okay? Thanks Todd!
Todd did make a website! But alas, none of the links work.
http://vintageservelrefrigerators.com/
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