Scripto Write Angle - Unclear on the term.

You know how you can tell when your shopping cart has a bent wheel? How the bent one flops around and never seems satisfied where it is? I think that's how it was to use the Scripto Write Angle pen, as seen in this 1962 ad. The tip is bent at an angle, presumably to make it easy on your wrist. It must have been a huge success, which is why everyone still uses them.
Oh wait. You don't use these? Well I don't. I thought you did. Go ask a few people. I'll wait.

No one? Hmm. That makes sense, because I'd never heard of it either.

When a shopping cart wheel bends, it's always the vertical spindle that allows the wheel to spin. That's what bends. When that spindle bends, it's no longer perfectly vertical, and the caster wheel is always forced by the weight of the cart to flop to the axle's lowest point. This Scripto Write Angle? Same thing. Unless the barrel of the pen is kind of fat and super grippy, the pressure of your hand will always cause the pen to try to flop over onto it's side. Imagine always having to look at your pen to see which way the tip is pointing. To the right? Well, it's time to shuffle your fingers around the pen to get it pointing down. Is your hand a little warm? Well, you'd better hope it doesn't get slightly sweaty, or you'll lose traction in your pen and it'll flop over onto it's side.

Gosh, this is the best pen I've ever used, and I'm not just meaning that, Mister Scripto Market research man. Can I stop writing now? Okay then, can I have a different pen? Okay then, please enjoy this Scripto Write Angle jammed into your temporal lobe. How's the angle feel now? I'll bite a hole in my finger and write in blood instead. It's less annoying.

If you're a Scripto collector and simply must have your own copy of this ad, you can run straight off to Ebay and buy one for five dollars. Or, you can just save the large version (below) of today's picture and print up your own copy, if that's what you're into. You're welcome, weirdo.

Click for bigger.


Anonymous said...

I understand it's hard to write copy for a pen, but that is some lame-ass copywriting. This is a clear example where less would have been more. Let the picture talk for itself and just mention the brand name.

As an aside, that thing is expensive: $1.98 in 1962 would be about $15 in today's dollars. Fifteen dollars for a ballpoint pen?! Only Apple could successfully sell something that overpriced.

Jim D. said...

Sure is pretty, though. I like the way the upper end of the barrel is cut off parallel to the lower end, so your thumb gets poked when you push the button.

PhilAreGo@gmail.com said...

Ah yes! The iPen would have the following features:

-The iPen cannot write anything that Apple doesn't pre-approve.

-Apple will insist that nobody wants a retractable tip. When Apple changes their mind and makes a pen with a retractable tip, they will be hailed as visionary geniuses.

-The constantly reinvented iPen will become smaller every six months, until it becomes barely useable. Then, Apple will release a giant iPen. This will be hailed as a breakthrough technology.

-The ink will be non-refillable. Why would you want that? You'll want the new 15 dollar iPen by the time the ink runs out.

-Papermate will make a pen that works comparably to the iPen, has refillable ink, doesn't care what you write with it, is erasable, and costs 1/3 as much. IPen profits will break all records.

Anonymous said...

Yes, but the iPen looks so much better than the Papermate with my black turtleneck.

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