Abercrombie & Fitch - A luxury brand for grownups.

Abercrombie & Fitch is an old brand. They love to tell you that. But, if you're below the age of twenty-five and therefore "know everything", you may not know that A&F used to make stuff for rich grownups - not just "prestige-priced" shirts and carefully torn up jeans marketed at teens whose rich parents hand them a wad of twenties just to get rid of them for an afternoon. They used to sell sporting equipment and "excursion goods".

Check it out. Stripey awnings and patio furniture. Not a hypersexualized woman-child or bi-curious boy in sight.

Sure, I suppose a wannabieber could writhe on that chez lounge while rubbing his hands down his torso, but he's not there. They're just selling patio furniture. I wonder if their 1936 retail store had a maximum weight rule for their associates. In the elephant guns and sedan chairs section, I'd hope the sales guy was around 312 pounds with a handlebar moustache and a set of mutton chops the size of parrots.

This idyllic patio scene makes me think that maybe Tom & Jerry brutalized each other with Abercrombie & Fitch merchandise. That's a weird and interesting thought. While I ponder, please enjoy Salt Water Tabby (produced in 1947, but close enough), which features some likely A&F catalog items.

Click for big.


Sue said...

They use to be the Go To place for the Preppies of the world. (Or at least the East Coast ones). Then, they went belly up and they had to reinvent themselves.

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