For the full story, you can read this website, whose credentials we can't be bothered to verify. The simple enthusiasm of beer fans is enough for me to buy into the timeline presented at keglined.com.
The long at the short of it is that beer goes bad in a hurry when in contact with metal, and it wasn't until 1935 or so that the American Can Company worked out the vinyl-based coating (with the help of Union Carbide) on the inside of beer cans that keeps the beer from turning into whiz. "Keglined" became a trademark of ACCO in 1934, during the development process. As of '35, you could buy decent beer in cans, which was exciting more for the retailer than the customer. Bottles seal just as well as cans (for good flavor), but as the ad states, cans allow greater density on shelves, due to their stackability. Fair enough, but that's big news for the guy selling the beer, rather than the guy buying it, as the illustration suggests.
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