Camel Cigarettes - The pleasure lack of principles.

The Pleasure Principle is a term coined by Sigmund Freud that explains the counter intuitive and cryptic fact of life that humans generally seek pleasure and avoid pain. Or, put more simply, for those of you in the cheap seats, "Being happy means you're happy." Thanks, Freud. What would we do without you? Enjoy your cigar.

Seizing upon this groundbreaking insight, Camel came up with and ad built around this hard-hitting psychological syllogism (stay with me here): Any thing that you enjoy improves your disposition. Therefore, (Okay, ready for the home stretch?) smoke Camels, because you enjoy them, or you'll suck at your job and be fired. Shew! You may want to sit down and let that one sink in. What better time to enjoy a Camel than when you're taking a nice brain-break, trying to grasp a bullet-proof piece of earth-shaking philosophy? Thank you, Camels!

So, whatever gives you pleasure - projectile farting, drinking human blood, primal scream therapy, or simply pleasuring yourself - do it on the job, and you'll be a model employee.

Hey! Fun fact time. here are the causes of death for the four celebrity smokers in this ad:

Brian Keith, hair delicately balanced

on his head. Lung cancer, age 75.

He was mourned for years by his

TV children and loving toupee.

Rise Stevens, photographed at one of

her many cartoon mansions. Died of

being 99 years old, after surviving

many assaults with circus mallets

and precariously dangling safes.

Marguerite Higgins, apparently suffering

early symptoms of freaky tropical

disease "leishmaniasis" at time

of photo. Leishmaniasis, age 45.

Claire (?) L. Chennault, age 25 at

time of photo. Lung cancer, age 64.

Anyway, don't become a statistic. Smoke your camels, for your career's sake. Please enjoy the cautionary tale kind of clip art from today's ad. He's one crabby badger trying to balance his accounts with a Texas Instruments 99-4A. He's in such a funk, not even his human wife's famous funk-debunking elephant trunk roast can shake him out of it! And his 1920something-era telephone is ringing off the hook. Woodrow Wilson must have something really important to ask him. Better give that badger a Camel! Graphic Gift coming your way in three, two, one... GRAPHICGIFTCOMINGNOW!

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