White's Cod Liver Oil - The singing fish.

This ad has almost no value for comedy. So sad. It's from the January 1940 issue of American Druggist, and as obscure trade magazines often are, it's pretty dry stuff. However, the drawings are worth the price of admission.

But first, why the hell do they keep throwing the word "ethical" around? It's used twice: "Here's a fast-moving ethical product..." and "this same high-powered ethical network". The research and Googling team couldn't find any evidence that it's some kind of code for "Christian-owned company" or anything. They only found a "nutritional supplement" company using the word as their name, but they don't sell evidence-based products, just superstitious woo. So, it will remain a mystery.

Anyway. Have some clip art. First, there's the singing fish, which is used to promote the White's army of salesmen as "face-to-face broadcast(ers)". My suspicion is that this tactic made their sales force seem more high-tech than a guy knocking on your door, tipping his fedora at you, which is probably what it actually was. Here's the singing fish at 1200 and 400 pixel widths, lightly contrasted and de-noised. If you're in a band, and your last name happens to be Fish, you're welcome. Meet your new business card.

Click for 1200px.

Click for 400px.

Here's the super-proud pharmacist, similarly cleaned up and with the "Rx" painted out, to make him less industry-specific. There. Your daily dose of Vitamin Graphic Gift is complete. You're welcome!

Click for 1200px.

Click for 400px.

Click for big.


Steve Miller said...

Wonder if "ethical" is used here as in today's pharma industry, where "ethical drug" is a short-hand used to differentiate from those nasty old street drugs.

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