Seagram's V.O. - The Supermarket of the Future!

Ever wonder what was up in 1945? Well on September 2nd, a crazy misunderstanding called Double-You Double-You Eye-Eye stopped happening, and everybody was all "No Way! Really? GTFO." Twenty-four hours later, this issue of LIFE magazine hit the shelves, and Seagram's was already planning our bright, efficient future. They didn't waste any time, did they?

Behold, the Supermarket of the Future, as envisioned by a whisky manufacturer. It's good to know how we're all buying food now, isn't it?

The shiny and efficient future we all enjoy today was foreseen in nearly every sharp detail by the wizards at Seagram's. How did they know?

We've come a long way, baby. Thank god the Greatest Generation was there in '45 to ensure this glowing future of wisdom and freedom, which they themselves could not possibly have fully envisioned, no matter how much Seagram's V.O. they drank.

If you simply must see more shining visions of our victorious retail dream of modernity, you can probably find more than you can deal with over at PeopleOfWalmart. Seagram's has got you covered if you feel the need for a drink afterward, which is more than likely.

Click for 1600 px.


Mat Black said...

Here's a happy shopper celebrating our freedom!

Anonymous said...

Looks like they were talking about this. https://en.wikipedia.org/wiki/Keedoozle

PhilAreGo@gmail.com said...

You mean like this?


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