This is one of those ads that looks like twenty smaller ads. The Images and Scanning Them technician had to crop carefully. It was hard to tell where the ad ended. Turns out, it's at the edge of the page. Clearly, Wype didn't feel like paying for professional design.
Honestly, you could spend half an hour reading the ad. In every little box or cloud shape the copy seems to start over: "At last! Practically anyone can now paint his car with WYPE!" Then halfway through the page..."WYPE is a new Miracle Enamel for Autos." A little later... "Start making BIG money now! Sell WYPE in cans or...." A little deductive reasoning tells us that these are all drafts of the same ad. When Wype Corp found that, by not hiring a designer, they could save enough money to buy a full page ad, all the rough drafts became "the ad".
How could Wype possibly have worked? Well, it could have possibly worked like shit, which could possibly be why nobody tries to paint their car with a rag any more... I mean with a powder puff. I really reeeeally want to find pictures of sample Wyped cars on the web, but there doesn't seem to be anything, just pictures of the can. Most of the other Google hits seem to be from people who don't know how to spell "wipe". Thank you, Advertising Industry, for intentionally misspelling words in product names for decades, helping America with the Institutionalization of Ignorance project.
Look for these other intentionally misspelled (and highly trade-markable) words in your local market today!
Krazy, Nite, Sooper, Tuff, Ruff, Nukular (Hat tip to George W. Bush!), Cheez, Beaf, Chik'n, Froot, Ched'r, Flipz (and, really, any substitution of the letter "Z" in place of "S"), Leprosee, Fixin's, Gluttiny, Regurg-i-tayt, Ignurance.
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7 comments:
I don't know about you, but when I hear 'wype', one thing comes to mind- QUALITY. It might have been timing that proved to be the downfall of this product. Perhaps 2011 is ready to be wyped.
How is this for a slogan:
"Your car looks like shit. Maybe you ought to WYPE it." Use the Surfaris' hit on the infomercial. Sarah Jessica Parker could be their pitch person. Its gold, baby!
"Get beautiful mirror-like finish that looks like spray job!"
Who was their copywriter, Tarzan?
I think 2011 is definitely ready for wyping. It could use a finish that looks like spray job. I think that copy this good is the result of a combined efforts of Tarzan, Tonto and Frankenstein.
http://www.youtube.com/watch?v=5Ubem25WyN8
[-Mgmt.]
When I looked at the large scan, I noticed the dealer listings -- this stuff was sold at frickin' department stores! I buy all my auto body supplies at department stores, don't you?
Guess Walmart wasn't yet a gleam in old Sam's eyes, huh?
It 'very difficult to find high quality Car paint, simply because there are millions of options that are available on the market for those who want to buy a good car paint. On the other hand, there are some things you should really consider when buying a car paint for himself. And your this post is really helpful to find that.
I have a can of the paint that my father bought in 1947. It has not been opened and I am looking to find someone that can verify composition of contents. Once can is opened it done so I need a lab to test it. My Father used it and it worked, stuff like this has been made through the years and Big business buys the rights to them so that they are not manufactured. because they do work .
I am 90 and well remember when this was popular. In spite of some remarks above the product did a pretty good job. People often used it on a car they were getting ready to sell. I only used it one time on a no good 35 chevy and it came out very satisfactory. The car was no good but the paint job sold it.
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