Sta Safe Eye Mask - An clip art and gaff?

Good news, too-much-sex-havers! Your days of sexual peril are at an end, thanks to the Sta Safe Eye Mask! With the Sta Safe strapped to your face, you will stay safe from any and all sexual contact.

"Safe", that is, unless your're somehow into sexual welding, in which case you will completely not be protected from having a puddle of molten Sta Safe bonded to your head. Lastly, if you can only get turned on by third degree burns and searing hot face plastic, you're in luck. Sta Safe has you covered.

"Built to stand the gaff of hard service,..." Hmm. "Gaff"? This is a new use of that word. Did the tradesmen of 1946 use "gaff" as part of their eye-melting jargon? Let's see what the laziest of dictionary searches can turn up.

Definition of gaff
a :  a spear or spearhead for taking fish or turtlesb :  a handled hook for holding or lifting heavy fishc :  a metal spur for a gamecockd :  a butcher's hooke :  a climbing iron or its steel point used by a telephone lineman
:  the spar on which the head of a fore-and-aft sail is extended:  gaffe

Nope. Unless the copy writer for Sta Safe just forgot to add the "e", which would mean "a mistake or fumble", the mystery goes on. Just for the sake of curiosity, let's assume it was spelled right, and it is meant to be "gaff", as printed.

What does my copy of Partrige's Dictionary of Slang and Unconventional English have to say about "gaff"? Completely ordinary bookshelf - DEPLOY!

Let's see...

So, "gaff" either means "a criminal affair or enterprise", or "a dwelling-place".

I think the guys at Standard Safety Equipment Company just forgot the "e". So, the ad seems to intend that the goggles are tough enough to stand the "gaffe of hard service" (meaning mistakes and abuse). That's a bit anticlimactic. I was hoping to unearth a bit of arcane terminology, but instead we got ordinary sloppy grammar from goggle-makers, just like always. Dammit, goggle producers of the world! When will you tighten up the screws on your verbiage?!?

You'd think a nerd with glasses like that would be a better speller, wouldn't you? Well, GOOD NEWS, poorly-spelling nerds! We've got your new profile picture here! Use it on all your InstaFace accounts! You're welcome!

Click for 1000px jpeg.

Now how much would you pay? Well, shut up, because here's another Graphic Gift! See those tiny serving suggestions down the right side of the ad? Well, one of them obviously shows a person being comedically crushed under a car! Ha ha ha! You need that as a nice clean clip art, right? Yep!

It kinda makes you want to open up a car repair service and use this image in your logo, just so you can see all the customers totally fail to stampede to your garage, doesn't it? "Your car's not fixed until one of our technicians dies." You're extra welcome!


Jim D. said...

Pretty sure I've run across "stand the gaff" in Dashiell Hammett somewhere, and context suggested "able to take one's lumps without complaining" I think. If you want to prove me wrong, I suggest starting with Red Harvest, which is a masterpiece. Seriously.

But of course, trying to get work done is ALWAYS a gaffe, so.

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