12/3/18

Kaiser Golden Dragon - Give it away, give it away now.

"How come everybody want to keep it like the kaiser? Give it away, give it away, give it away now."

"Here in time for Christmas... America's most exciting new car. 1951 Kaiser Golden Dragon." A constant favorite tactic of car advertisements is the idea of buying someone a car for Christmas. Do people do this? Or, maybe the better question is "Do enough people do this to make it worthwhile for the car companies to keep re-using this old advertising trope?" I dunno. Never made it without biting. Ask Mister Owl.

Anyway. What's a Kaiser Golden Dragon? Never seen one, and never heard of one. So, that's why this one had to go into the post today.


By all accounts, the Kaiser didn't do well.
https://auto.howstuffworks.com/1951-1953-kaiser-dragon4.htm
One thing that Kaiser did really well? Names. Man, if there's a better name for a car than a Kaiser Golden Dragon, I haven't heard it. Badass, man.


And, Kaiser kept it going in the names for their options, too. The Golden Dragon was available with a special type of upholstery called "Dragonleather". Pretty damn cool. Uuuh, it was, however, just embossed vinyl. Cue the sad wah-wah trumpet.

Weirdly, articles that I found described the car as being expensive. The Dragon sold for somewhere around $2500, which comes out to just over 25 kilobucks in today's money. Maybe there's better pricing info somewhere else? Maybe I'm too lazy to go look for it. I already got what I wanted. The coolest car name ever.



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