Westinghouse - Tribune Tower

From the publication of Rich Uncle Pennybags, the Monopoly guy, comes this ad for Westinghouse, which was apparently still pretty cranked in 1936 about their air conditioning system for the Tribune Tower, completed ten years before. Must have been quite a job if it was still at the top of their resume after ten years.

Yep. Westinghouse still had their chest puffed out all big about their HVAC kung fu on display at the Tribune. They even call the air "pasteurized", but they had the good sense to put the term in quotes to deny any literal implication.

This painting looks to be a watercolor by Somebody Hughes. I'm afraid that's not enough for the Research and Googling team to do an artist search. Sorry. However, we do have a match for the font used in the headline. If you want to duplicate this exact text, you'll be looking for Stymie Black. If you're not, then don't. Suit yourself.

So what's there now?

Hey! Tribune Tower! All right! I have a feeling that the building will be there long after the actual newspaper has met it's end. Either that, or the Trib will have to think of a way to make money without actually selling newspapers, poor thing, because more and more people are getting their news for free on the web. Think fast, guys!

It wasn't easy to match the angle this closely. I think the painting in the ad was "shot" from the stairs leading down to the water, and Google Street View doesn't let you drop the little yellow man down there. You can see what I mean more clearly in this night shot from Wikipedia:

I wonder if the designers of the building (John Mead Howells and Ray Hood) would approve of us bedazzling their Neo-Gothic masterpiece with disco lights.

Click for big.


Charlie said...

I am confused as to why the giant scottie dog is running into the picture in the lower right. Is he trying to leap over the water or capsize the tugboat?

PhilAreGo@gmail.com said...

He's obviously going to lift his leg on the Tribune Tower. You never heard of that disaster? It was a horrible stinky mess, and it's why giant dogs must always be leashed while visiting down town.

Thanks for reading, Charlie!


Richard Mahler said...

Either the artist has exaggerated the Trib profile, or it looks very different from that view than it does in the Wiki photo - or, like most of the rest of America, it has gotten a bit pudgy with age.

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