Obscure car news now, from your friends at GO tower! Ever heard of a Pontiac Chieftain? Me neither. Turns out it was one of Pontiac's first actual new designs after Doubleyuh Doubleyuh Eye Eye. Today's ad is from the car's final year of production: 1958. Hey look! A rocket!
The Images and Scanning Them squad apologizes for the krinkly and overall crappy scan of today's picture. The binding of this magazine didn't want to spread 'em for us, and it put up a fight. If the magazine's held together to 44 years, we'd be cruel to cut the thing apart just for the sake of getting a clean scan. There are
plenty of jackwads who have no problem with destroying ephemera of our past and selling it to you for $10 a page, though. Besides, maybe if we keep them intact, future generations of snarky jerks like me can make fun of the pictures on the holographic blogs of the future or whatever? Or, maybe we'll cut them up and sell them when they can go for $100 a page? Who's laughing now? No, really. Who's laughing? I have no idea what people in the outside world are doing unless someone tells me in the comments.
Anyway, this car straddles the fence of old-and-cool / old-and-ridiculous. On one hand, it's way more sculpted and elaborate than any car you can buy today. On the other hand, all of the doo dads, chrome stars and rocket motor shapes look like it was designed by a ten year old boy. Your mileage may vary, of course. In any case, it's got two tone paint, one of which is orange. You don't see a lot of orange cars these days.
Here's something interesting, maybe. This ad spans the groin of the magazine. The magazine probably billed Pontiac for two ads - one full page ad on the right and one half page on the left. The half page probably cost less because there's no color in it... just black. So, Pontiac maybe saved a few pennies by buying a full page color ad and a half page in B/W, thanks to a thrifty designer. This adds up when you're buying space in a magazine that has a print run in the millions.
So, the man in the picture. What's his deal? The space guy looks like he's explaining to the man that he can't park his stupid car here, nomatter how rockety he thinks it is. "You'll have to move your vehicle to a minimum safe distance of 2200 yards, sir. Also, unless you're involved with the launch, I'll have to ask you to move yourself also. Yes, it looks a lot like our rocket. In twenty minutes it'll look a lot like a smoldering pile of slag if you don't move the damn car... sir.
Pontiac mentions in tiny print that the windows are "safety plate" glass, as if this should reassure us that the car is thereby immune to the effects of rocket exhaust. At least, that seems to be how the owner interpreted it. A little knowledge can be dangerous.
At least he should have put the top up if he's expecting to enjoy a rocket launch from 200 feet. Sure he'll get a better view of the rocket as it heads for space, but it may be the last thing he sees. Maybe that's why this was the last year of production for the Chieftain? All the owners incinerated themselves because the car was too darn rockety.
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